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Speakers

Mark Schrutt

Author

Shifting the Balance

Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.

Session

Data-driven decisions: Forecasting emerging trends that will change your industry

March 29, 1 p.m. ET | Free

What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Digital transformation expert Mark Schrutt reveals how top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril. Analyzing the turn towards data-driven decision-making and sharing how how best-in-class organizations use data to shift their field of vision so it is forward-looking instead of reactive, Mark will present key challenges and lessons learned on the path to becoming data-driven. Mark’s presentation, timed to the April launch of his new book with ECW Press, Shifting the Balance: How Top Organizations Beat the Competition by Combining Intuition with Data, will offer a roadmap to make better business decisions to drive better results.

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