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Maria Zuppardi

Marketing Coordinator & Community Manager

Dundurn Press

Maria Zuppardi is a well-known bookstagrammer who has turned her passionate love of books into a career in Canada’s publishing industry. Through her previous work at Mawenzi House and her current position as Marketing Coordinator & Community Manager at Dundurn Press, Maria creatively uses her love and enthusiasm of social media into compelling bookish content. When she’s not furiously reading, she’s creating posts for her Instagram, TikTok, and YouTube.


The art of promoting books on social media: The publisher’s perspective

October 6, 2022

There’s no denying that social media has transformed publishing since the early days of MySpace and Tumblr. #BookTok alone has over 71 billion views! Social media has very real influence over how people spend their money, what books they read, where they shop, and more. In this session, we’ll give the mic to social media experts from five Canadian publishing houses who will share their insights into what goes on behind the scenes — how they plan their content, what platforms they prefer, their tips and tricks for efficiency, and so much more. After all, when 10% of books purchased in Canada are discovered through social media (according to BookNet’s Book Consumer Survey 2022), mastering it is not just a matter of dollars, but good sense.

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