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Jazmin Welch

Book Designer/Production Manager

Arsenal Pulp Press & fleck creative studio

Jazmin Welch is the owner of the book design studio, fleck creative and is the Production Manager at Arsenal Pulp Press. She has a love for the details and revels in the problem solving challenge that each new book poses. Her goal is always to create a compelling and page-turning design that stands out on the bookshelf, suits the target audience and respects each author’s unique desires. Jaz is a book lover who is here to advocate for your story! She holds an Honours Bachelor of Design (Ryerson University) and Master of Publishing (Simon Fraser University). Jaz is a dog mom with a love of fresh ocean air.


Let’s judge a book by its cover: A panel about book cover design

September 15, 2022

A long, long time ago, we can still remember … when the Canadian Book Professionals’ Association (CanBPA) held raucous events at pubs celebrating the hits and misses of the year in book covers! We thought, why not bring the band back together? Join the best and brightest cover designers working today, Gigi Lau (superb cover designer for Harlequin Trade and now Art Director for Tundra Book Group (PRH)), Natalie Olsen (freelancer extraordinaire and co-founder of Hingston & Olsen Publishing, makers of the Short Story Advent Calendar), Ingrid Paulson (indie press champion and proprietress of Gladstone Press), and Jazmin Welch (in-house Production Manager at Arsenal Pulp Press and director of her own fleck creative studio), plus panel moderator Steven Beattie of That Shakespearean Rag, as they debate what makes good design shine, revisit their best-of lists, and consider the covers that could have been. Spicing up the panel will be lifelong bookseller Nathan Maharaj, lending his take as a scholar and gentleman on CanBPA panels of yore.

Now with 100% less open bar and 100% more Zoom! Gather round your desk, brighten your screen, and raise a glass of your choice to the accomplishments of the designers of the covers you know and love!

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