Tricia McCraney

Projects Consultant, Virtusales Publishing Solutions

Tricia McCraney joined Virtusales Publishing Solutions as a Projects Consultant in 2015, working with clients to implement the Biblio suite of software modules including Bibliographic, Production, Contracts and Rights, Royalties and Digital Asset Management. Prior to joining Virtusales, Tricia worked as an industry consultant specializing in ONIX for clients including BookNet Canada, eBOUND Canada, the National Reading Campaign, and Indigo Books. Having previously worked for Bowker and Indigo.ca, Tricia estimates she has analyzed thousands of ONIX files from hundreds of publishers over the last 17 years. She is a member of both the BookNet Canada and BISG Metadata Committees and, outside of all things book data, is a photographer and record collector.

Having attended Tech Forum almost every year since the inaugural event in 2006, Tricia is excited to make the leap from long-time listener to first-time speaker.

Tricia's Sessions

The Metadata is the Message: Balancing best practice with real-life requirements in ONIX

Auditorium Room C
Your marketing message lives in your metadata, and that message should be clear. Together with real-life examples, this session offers tips and tricks for enhancing your ONIX data, avoiding common metadata missteps, and minding best practice. For anyone interested in marketing, title data, ONIX, or general book industry intrigue.
TF: Standards & Metadata