Sales Manager, Literary Press Group of Canada
Tan Light joined the Literary Press Group of Canada as Sales Manager in early 2013 after five years with Random House of Canada. In this role, Tan manages all aspects of the LPG’s Sales Force Project, which includes working closely with the Canadian Manda Group, who represent 38 of the LPG’s member publishers, in order to develop seasonal catalogues and sales conference events. Additionally, Tan contributes content to the LPG’s digital project, AllLitUp.ca.
Now more than ever “those books don’t sell” is not an acceptable response to the lack of diversity in publishing. As the publication of diverse books moves from “latest trend” to business priority, sales reps, marketers, and retailers need tools and strategies to effectively sell these books. What are the true obstacles we face when […]