Nathan Hull

Chief Commercial & Content Officer, Bookchoice

Nathan is Chief Commercial & Content Officer at Bookchoice, a curated digital book boutique offering 8 ebooks and audiobooks per month for an affordable flat rate; all skillfully curated in-house to attract new readers via brand partnerships. Having recently launched in Spain, Mexico, Colombia, UK, Eire, South Africa, and Australia as well as their Dutch homeland, Nathan manages the company’s international expansion with a focus on the platform’s content and commercial partnership deals.

Previously, Nathan was Chief Business Development Officer at Mofibo, Scandinavia’s leading ebook subscription model, prior to its acquisition. Most notably Nathan was Penguin Random House’s Digital Product Director, with strategic responsibility for its digital portfolio and innovation strategy working closely with the likes of Stephen Fry, Jamie Oliver, Jeff Kinney, and Roald Dahl’s estate.

Prior to publishing, Nathan managed several international bands and was Universal Music’s senior digital marketing manager executing the original deals and partnerships with the likes of Spotify, Sky, and Playstation for acts ranging from the Rolling Stones to U2.

Nathan’s previous speaking engagements in over 24 countries have included SXSW, the United Nations, and St Petersburg International Media Forum.

Nathan's Sessions

Curation vs. Saturation in a World of All-You-Can-Read Subscription Models

Auditorium A
The Netherlands’ Bookchoice has successfully rejuvenated the book club in the digital age to create a brand new revenue stream for authors and extend readership levels to new heights via strategic brand partnerships. Using the context of his experience as both a publisher and within an all-you-can-read service, Nathan Hull will explore why providing less […]
TF: Bookselling