Michelle Melski

Publicist, Dundurn Press

Michelle Melski is a Publicist at Dundurn Press, a leading independent publisher offering Canadian books from every corner of the country. She is always on the lookout for ways to streamline the publicity process. Michelle has worked in marketing and publicity at Second Story Press, ECW Press, and Fitzhenry & Whiteside Publishers.

Michelle's Sessions

The Success of a Book: Building pre-pub discoverability & buzz

Auditorium Room B
The success of a book is largely dependent on the efforts planned before it goes on sale. Are you activating book influencers prior to the pub date to build buzz and create an organic conversation around the book and author? Are you enabling discovery through your metadata, reviews, and giveaways? Are you reaching out to book advocates, […]
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