Digital Project Manager, James Lorimer & Company
Lisa Marie Smith is Digital Project Manager at James Lorimer & Company in Toronto where she is responsible for several new web-based initiatives, metadata creation and dissemination, and digital marketing. She previously worked as Digital Content Manager at the University of Ottawa Press where she focused on improving the digital publishing program through backlist conversion and metadata enhancements, partnerships, and open access initiatives. At UOP she was also responsible for ONIX dissemination, email marketing, design, and ebook production and distribution. She started out in digital publishing as an intern on the PubOps team at Kobo.
The success of a book is largely dependent on the efforts planned before it goes on sale. Are you activating book influencers prior to the pub date to build buzz and create an organic conversation around the book and author? Are you enabling discovery through your metadata, reviews, and giveaways? Are you reaching out to book advocates, […]