Léonicka Valcius is a Toronto-based publishing professional who advocates for equity and inclusion in Canadian publishing and literature. She is the founder of DiverseCanLit, and Chair of the Festival of Literary Diversity’s Board of Directors. She previously worked at Scholastic Book Fairs as a book buyer and marketer. Léonicka is currently a Title Analyst on the Online and Digital Sales team at Penguin Random House Canada. Follow her work at leonicka.com and on Twitter at @leonicka.
Now more than ever “those books don’t sell” is not an acceptable response to the lack of diversity in publishing. As the publication of diverse books moves from “latest trend” to business priority, sales reps, marketers, and retailers need tools and strategies to effectively sell these books. What are the true obstacles we face when […]