Head of Partnerships, Wattpad Studios
As Head of Partnerships for Wattpad Studios, Ashleigh Gardner creates meaningful promotional and editorial partnerships with the publishing, advertising, and entertainment industries.
She also helps manage the Wattpad Stars program, launched in 2015. The program helps Wattpad writers take their skills to the next level, and gives publishing and brand partners an opportunity to tap into an international roster of digital influencers with massive audiences on and off Wattpad.
Before joining Wattpad, Ashleigh was director of content management at Kobo, where she focused on expanding Kobo’s existing catalogue, while developing new ebook stores in international markets. Prior to Kobo, she was manager of digital development at Dundurn Press.
The power of community-based storytelling has transformed the traditional writing experience. With over 300 million story uploads, how does Wattpad go on to discover the next NYT Bestseller? This session will deep dive into case studies and explore how Wattpad approaches data and discovery to identify hidden stories that translate into publishing success.
Canadian book consumers have made it clear that they want audiobooks, but are we ready to meet the demand? With a panel of industry experts and innovators, we’ll discuss current developments in the creation and distribution of audiobooks, alongside new consumer data on what listeners expect from us.