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The next generation of ebook creators are already familiar with the latest techniques and want to make the things most people can’t—and they want to do it efficiently. Join Derrick Schultz, an expert in what you can and cannot get away with in ebook design and development, in a discovery of the bold and the beautiful of exhilarating ebook design and pick up tips and tricks to:
And, don't worry: you'll learn how to ensure your next-gen ebooks degrade gracefully on devices that don’t support these crazy things.
Assemble a team with friends or join forces with soon-to-be friends to compete in the nerdiest pub quiz Toronto has ever seen. After the day's sessions are done, grab a drink and kick some ass by showing off your knowledge of all things geeky, including pop culture, the year's biggest books, and digital publishing. No team? No problem. Teams will be assembled prior to the start of the quiz. Hosted by Evan Munday, the ebookcraft after-party and pub quiz promises fun, prizes, and a chance to yell smack talk at colleagues you met earlier that day. Team registration starts at 6 p.m. and the quiz begins at 7 p.m.
*The first 100 people through the door will get an Out of Print swag pouch!*
Where: Stealth Lounge (above The Pilot), 22 Cumberland St.
Presented by BookNet Canada and eBOUND Canada. Sponsored by Litsy.
"If I had asked people what they wanted, they would've said faster horses." - Henry Ford
The future of innovative book-marketing campaigns relies heavily on understanding not only what your reader says they prefer, but also the reason why they make a selection. Traditional insight methodologies such as surveys and focus groups provide verbal expressions of opinion, yet science has proven that people don’t act on what they say. People act on how they feel.
Imagine if we could tap directly into emotion to understand what makes readers buy books, and immediately optimize your marketing efforts both online, offline or in store. What are the exact feelings that influence book buying behaviour? Is the brain wired to prefer print or digital media? How can book publishers apply neuroscience insights to their businesses?
Diana’s session will include data-driven and specific insights from the field of neuroscience. You will find out about the partnership between Canada Post and True Impact, in conducting a major neuromarketing study comparing how the consumer’s brain responds to physical and digital forms of content. Looking at the effect of the tactile sense on the brain, you will learn how Colgate uses neuroscience to design compelling in-store experiences. Finally, you will understand the formula to being noticed, being relevant in the mind of your reader, and ultimately being selected.
Understanding human behaviour and emotion is the ticket to ensuring that a book will stand out — time after time. Join us in humanizing the reader, with neuroscience.
After a long day of education and enlightenment, join us for drinks! It's a short walk east on College, and we'll be in the rear tossin' back pints and talking about how the industry is changing as fast as our sobriety levels. Light snacks will be provided.
Where: Pogue Mahone Irish Pub, 777 Bay St.
Presented by BookNet Canada and the Canadian Book Professionals' Association.
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